Every time when we talk about getting traffic, the first thing that strikes our mind is SEO. Because for most of the blogs, search engines are the highest source of traffic. But getting traffic from search engines is not easy.
For getting traffic from search engines the best way is to make your blog post search engine friendly. Your old posts will continue to get traffic from search engines if they are perfectly SEO optimized.
By ignoring SEO, you are probably not only losing lots of traffic but possible conversions also. So you should optimize your article for the search engine.
In this article, I will be sharing some important tips for writing SEO optimized article that will rank higher in search results.
I will be sharing my SEO checklist that I follow every time I write an article to optimize it for search engines. You must optimize every post with specific keywords for search engines. Here Specific keywords mean the keywords that you want your post to rank for in search results.
For successfully writing SEO optimized article please follow the article clearly and in case, if you have any query do leave a comment.
Important: Please note that though keyword research is very important for writing SEO optimized articles, I will not be covering keyword research in this article because keyword research needs a separate article to fully elaborate it which I will be posting soon in few days.
So I am assuming you have already done keyword research and you are ready with your target keyword (or focus keyword). With target or focus keyword I mean the keyword that you want your article to rank for in search results. So let’s start:
Tips For Writing SEO Optimized Article
Post Title and Meta Title
First thing first, titles are the most important part of your blog post. The title of your post convinces the user to read the article. do you first read the title or the article body? The answer is obvious of course I would read the title before moving on to the article. So for writing SEO optimized post, an SEO optimized article is a must.
But You would probably have heard about two different two titles types of title namely post title and meta title. But what the difference between them?
So lets us first understand the real difference between post title and meta title.
I hope the difference is clear. In case you have not specified a meta title in your SEO settings, then by default post title will be treated as your post meta title.
Now let us see how you can optimize your title for SEO. You have to optimize Meta title For optimizing your articles for search engines. For optimizing the titles, use your targeted/focus keyword in post meta title. Also for SEO point of view, keep your post meta title less than 66 characters.
And as far as post title is concerned, it should be optimized for readers. Write appealing attention grabbing post titles that will make readers click on it.
So make sure you optimize post title for readers and post meta titles for search engines.
Use H1, H2, H3 Header Tags For Headings
From SEO point of view, it is important to use proper header tags for headings and subheadings of your blog posts. An SEO optimized theme by default uses H1 header tag for post title. As H1 header tag should not be used more than once, so it is recommended to not use H1 header tag for subheading of your blog posts. Instead, you can use H2, H3, H4 for subheadings.
As post title uses H1, so for first sub-heading use H2, then for next use H3 heading and so on. Make sure to use your focus or target keywords in these subheadings. By using proper header tags, you had successfully SEO optimized your heading.
Meta description is again one of the most important aspects of writing an SEO optimized article. Meta description plays very important role in search engine ranking. Meta description is the text below your post meta title in search engines.
Most of the SEO plugins including highly recommended Yoast SEO allows you to add meta description to your blog post. If you have ignored adding meta description in past then now its time for you to stop ignoring meta descriptions. You should add meta description to all of your previously published posts.
You meta description should be 156 characters long and its should make users click on it.
You should description must tell users what the article is about and why he should click on it. And make sure adding your focused/targeted keywords at least once in the meta description. Seo-optimized meta descriptions will not only help you to rank better in search engines but it also increases CTR.
For optimizing your article, you must remove stop words for post permalink. For example, if a post title goes like 7 ways to create a successful blog, then by default your permalink for the post will be sampledomain.com/7-ways-to-create-a-successful-blog
You should notice that there few stops words like “to” and “a” in the above example. Now you must edit permalink and remove stop words and change the permalink to create-successful-blog
Once the post is published you should never change your post permalink. In case you do then make sure to add 301 redirects. But if the post is already published, I would recommend that you don’t change the permalink .
Image Alt Text
Images are very important for any article. They add a professional look to your article. But Search engines like Google can't read images. So to ensure search engines like Google recognizes and understand about your image, you must use image alt attributes.
Before uploading, any image makes sure you give a proper name to it. For example, if the image is of Akismet plugin dashboard then instead of naming it image007.jpg, you must name it as Akismet Dashboard. You must try to make it targeted. Uploading images with proper name helps you to easily add proper alt text to images.
For adding an alt attribute to the images, you can use a very handy plugin named SEO friendly image. This plugin automatically uses image name as ALT text or ALT attribute. So you may have understood why we should give a proper name to images before uploading.
There is also a manual method to add alt text to images which you can see when you upload an image. One more important thing is that you must use your targeted keywords in Image Title Attribute.
Tip: Use your focused keyword in the alt text of you post featured image at least once.
Interlinking and Anchor text
Interlinking not only reduces bounce rate but it also plays a part in SEO because when you interlink your new articles with old ones, then search engines not only crawl you new blog posts but also re-crawl you old blog posts. At BroughtMeUp, we use SEO Smart links WordPress plugin for automatically interlinking the articles.
When you interlink make sure you use anchor text technique for optimizing your article for search engines. When you add a link to a blog post, you will see two options URL and Title. When you add the link to any article make sure you add its title or main keywords in the title box. This helps in better linking and SEO.
Tip: Consider adding links to other reliable resources within your article because out-linking is important for SEO.
It is necessary not to overuse your targeted/focus keywords in the articles. A well-optimized SEO article should have keyword density between 0.5-2%. If you are using an SEO plugin then it will automatically calculate your keyword density but if you are not (But you should be) you can use keyword density checker tool.
Google have already made it clear that they don’t consider meta keywords for search engine ranking. So there is not need to use meta keywords.
A Quick Checklist For Writing SEO Optimized Articles
Perform keyword research for finding your focus keywords
Use keywords to write Post Meta Title For Search Engines and write eye-catching post title for readers.
Use Proper header tags H2,H3,H4 for sub-headings. Don’t use H1 for sub-headings because by default post title uses H1 header tag.
Use Keywords in sub-headings.
Remove stop words for post permalink.
Interlink within posts using anchor text (use keywords for anchor text)
Use keywords for image alt text.
Use keyword at least once while writing post meta description.
Do outlining i.e Add links to other reliable sources with articles.
Don’t use meta keywords. Leave them blank.
The Recommended Keyword density is between 0.5-2%. It should not exceed 2.5%.
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